UPDATE: Het "officiele" persbericht waar Ostendlocal het over had is net de wereld ingestuurd. Virgin is de nieuwe partner van de PKRA/PKT/VKWC/...

Virgin becomes official partner of the Kitesurf World Championships
 

The Professional Kiteboard Riders Association (PKRA) announced today that Virgin is to become the official series partner of its Kitesurf World Championships. The long term deal with Sir Richard Branson’s Virgin Group will see the tour change its name to the Virgin Kitesurf World Championships.

Over the past few years, the PKRA has become the only recognized World Tour in professional kitesurfing. The sport is one of the world’s fastest growing outdoor activities and offers huge opportunities for development and improvement. Virgin will be heavily involved in developing the Virgin Kitesurf World Championships, with new public events at great kitesurfing locations and improved media exposure planned.

In 2014 the tour was taken over by Javier Perez Dolset - a serial entrepreneur and founder of ZED, the biggest mobile big data company in the world. Like Richard Branson, Javier is a dedicated kitesurfer and wants to drive the sport’s worldwide growth. Javier believes the World Championships offer enormous untapped potential and with Sir Richard the pair have ambitions to dramatically change the way the World Championships and kitesurfing is recognized.

Virgin is a leading international investment group and one of the world's most recognised and respected brands. Conceived in 1970 by Sir Richard Branson, Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony, travel, financial services, leisure, music, holidays and health & wellness. Virgin’s involvement in the Kitesurf World Championships will see it further its involvement in the sports sector.
 

Sir Richard Branson, Founder of Virgin Group said:

“I have been a passionate kitesurfer for many years. It’s a sport I really love and I find the challenge of the wind and waves gives me a great opportunity to test myself against the elements. I am looking forward to developing this wonderful sport together with Javier and creating an even brighter future. We want to make the Virgin Kitesurf World Championships well known across the world, and build a vibrant platform for the sport so its partners, athletes and venues can flourish.”

 

Origineel bericht

Het hing al tijdje in de lucht maar met de start van de eerst wedstrijd in Dakhla is het ook echt officieel, de PKRA wordt de Virgin Kitesurf World Championship.

De PKRA site was al een tijdje slecht bereikbaar en er kwamen weinig updates door maar de nieuwe site ziet er fris uit en hopelijk krijgen we nu ook snel bevestiging van de andere tourstops.

Virgin is hiermee 1 van de hoofdsponsors geworden:

Virgin Group Ltd. is a British multinational branded venture capital conglomerate founded by entrepreneur Richard Branson and Nik Powell.It's core business areas are travel, entertainment and lifestyle, and it also manages ventures in financial services, transport, health care, food and drink, media and telecommunications; together, Virgin's businesses consist of more than 400 companies worldwide.

De andere is ZED, wat zegt u?

Zed is the leader company worldwide in mobile monetisation. With more than 18 years of experience, it manages 3,000 million new data items per day and generates 680 million transactions per month. Zed is present in 70 countries on the 5 continents and has stable agreements with more than 170 operators totalling more than 500 million active users.