We always get asked why we started Switch Kites, so we decided to throw this quick vid together to give you the real story. We're a global business based in New Zealand, a place we like to call Wind Heaven.
We're a couple of islands at the edge of the world, with an audacious goal to make kiting a sport for everyone. We're doing this by slashing the traditional distribution systems. Pay for the quality gear, not for handling, distribution, or any other ticket-clippers trying to make a buck.
Those guys are well past their sell-by date. We use online stores to pass those savings onto you and make kite boarding accessible to all.

http://www.switchkites.com/