2023 promo video met Jesse Richman in de hoofdrol, hij is tenslotte "de man" bij North als het op Golfrijden aankomt.

Introducing Our 2023 Surf collection. Engineered for versatility. Reactive, responsive, and tuned in to what’s beyond your control. Our 2023 Surf collection is refined for effortless performance, when you’re in the right time at the right place - or not. Skill or circumstance, the only constant is change.​

https://www.youtube.com/watch?v=9gPKoAtCu44&ab_channel=NorthKiteboarding