KPWT goes Downunder
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wazzaah
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2 July 2009
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12:12
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KPWT Looks Down-Under for Tour Stopover
Octagon in Australia appointed to secure requirements for 2010-11 event
Frederic Gravoille, Executive Director of the Kiteboard Pro World Tour (KPWT) has taken decisive steps forward in his move to secure a new location for the global Tour – looking to Australia’s iconic beaches and waterways as a likely addition to the 2010 tour.
With a serious commitment to nurture the growth and dominance of the world tour series, KPWT has appointed global Sports and Event marketing specialists, Octagon, to undertake a robust on-ground and in-market feasibility study that should ensure that the Tour`s global success can be replicated down-under.
“In 10 short years we’ve taken a completely new, grass-roots sport and created a truly global series, that brings the world’s best kiteboarders, hundreds of support staff and media together in some of world’s most exotic locations.”
“Australia was the logical next step for the Series, but before getting too far down the line, it was crucial to the Event`s longevity, that both the location and the Commercial model were right and we’re working hard with Octagon to make that happen. We plan to make further announcements before the end of the year,” says Gravoille.
Sean Nicholls, Managing Director of Octagon Australia, said that “Our focus for the next few months will be broad, but the creation of a strong, sustainable and multi layered commercial program will be the key to the event`s success. It`s important that all stakeholders are clear about not only determining the best location, but also about how we can build value for commercial partners and deliver a return on objectives for all concerned. With KPWT`s extensive broadcast distribution network showcasing the World`s best Kiteboard athletes on the World`s most spectacular beaches, the event is certain to deliver action and imagery that will rival the best in the world!
“We’re excited by the prospect of seeing the KPWT come to Australia and we are very pleased to be a part of that process.”
Octagon in Australia appointed to secure requirements for 2010-11 event
Frederic Gravoille, Executive Director of the Kiteboard Pro World Tour (KPWT) has taken decisive steps forward in his move to secure a new location for the global Tour – looking to Australia’s iconic beaches and waterways as a likely addition to the 2010 tour.
With a serious commitment to nurture the growth and dominance of the world tour series, KPWT has appointed global Sports and Event marketing specialists, Octagon, to undertake a robust on-ground and in-market feasibility study that should ensure that the Tour`s global success can be replicated down-under.
“In 10 short years we’ve taken a completely new, grass-roots sport and created a truly global series, that brings the world’s best kiteboarders, hundreds of support staff and media together in some of world’s most exotic locations.”
“Australia was the logical next step for the Series, but before getting too far down the line, it was crucial to the Event`s longevity, that both the location and the Commercial model were right and we’re working hard with Octagon to make that happen. We plan to make further announcements before the end of the year,” says Gravoille.
Sean Nicholls, Managing Director of Octagon Australia, said that “Our focus for the next few months will be broad, but the creation of a strong, sustainable and multi layered commercial program will be the key to the event`s success. It`s important that all stakeholders are clear about not only determining the best location, but also about how we can build value for commercial partners and deliver a return on objectives for all concerned. With KPWT`s extensive broadcast distribution network showcasing the World`s best Kiteboard athletes on the World`s most spectacular beaches, the event is certain to deliver action and imagery that will rival the best in the world!
“We’re excited by the prospect of seeing the KPWT come to Australia and we are very pleased to be a part of that process.”
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