Slingshot announces their new website and It seems that they are quite happy with it:

COMMITTED TO DELIVERING THE BEST PRODUCT EXPERIENCE IN THE INDUSTRY.



We’re planning to launch a completely new online experience at the end of March. It’s been some time since we’ve had a new website and finally we will have a platform built with modern technology and latest web standards. Coupled with a powerful content management system, we’ll be able to focus on giving our riders the best product experience yet. Not only will all the necessary information be there, but a deeper look into our technology and innovations as well as educational videos. Video will play a large part of the site as we begin to integrate all the work we've been doing to create interesting and entertaining content. Now we have another platform to share this with everyone.

We'll also have sections in the site that speak more to our culture and what we believe in. There will be great inside information on our Team riders, a look inside our Factory as well as our History. We'll be building a new Support section that will be filled with helpful answers and a library of product information. A new Warranty process and Product Registration will highlight our best-in-class Customer Service. The new site will be a great example of the current brand movement and messaging for everyone to follow. It fits right in line with the current ad campaigns as well as our other visual channels. Our goal is to create one brand experience that connects our different sports and shows our true commitment to being a top watersports company.

Of course, this will all be tied together with the latest social sharing tools and optimized for the best SEO performance. The mobile experience will be much improved as well since more and more users are experiencing our site through these devices.

We're excited to share the new site with you and the industry. Our hope is that it becomes an invaluable tool for everyone and the one place you can go to find out what Slingshot is all about.