Airush is entering a bold new era. As we transition to new shareholders, we’re taking this opportunity to refocus on what really matters - creating outstanding products and building real, authentic connections with the riders, customers, and athletes who make this sport what it is.

I’m incredibly honored to step into the role of CEO, with the opportunity to continue shaping the brand that’s been such a major part of my life since 2009.

https://www.youtube.com/watch?v=5Rao8fufIYM&t=50s