Coca Cola se lance dans le kite et sponsorise Eclipse Kite dans le but de présenter leure nouvelle boisson énergetique "Full Throttle".
Ils commencent avec une équipe de 30 riders aux Etats-Unis, mais qui sait, peut-être que l'action s'étendra à l'Europe si la promotion fonctionne! (et si la boisson se vend en Europe)
“Hello guys, I just wanted to confirm the rumors that have been going around for the past 2 months about coca cola sponsoring eclipse kites for their new energy drink "full throttle".
The deal was sealed 3 days ago. Chris Cousins and myself are very proud to announce you that eclipse kite & coca cola have put together a Team of 30 riders with these kites (see picture). Right now Coca Cola wants to concentrate on the South East of the USA and then if things works well go even bigger and get more Team Riders to ride for coca cola. „