The Association of Wind and Water Sports Industries (AWSI)
For the 2012 award the winner will be determined by the outcome of public online voting on an entrant’s video submission. Contestants were chosen by AWSI along with their North American media partners based on the following criteria:
Relevance to North American kiteboarding market.
Existing media exposure (print, digital, social) in the North American market.
Contribution to the growth of the sport.
Contribution to the success of their sponsors’ brand and its success in the North American market.